Pfizer heads back to school with Trumenba vaccination campaign

An article by FiercePharma
August 15, 2016

Teaching kids to share is usually a parental goal, but a new ad from Pfizer may have some parents rethinking the parameters.

The first campaign for meningococcal group B vaccine Trumenba highlights the dangers of MenB, which can be spread through habits common among teens--including kissing and sharing drinks and food.

The TV ad shows a mother in the hospital with her stricken son, asking “how did we get here?” The ad then goes back through events earlier in evening showing the son sharing food and drinks with several different friends at a party and kissing a girl.

The spot, which started running last week, is airing in the selected cities of Chicago, Dallas, Houston, Los Angeles, Miami, New York, Philadelphia, Phoenix, Tampa and Washington, D.C. and will also air in physicians’ offices across the country. And its timing was no accident: MenB is responsible for up to half of all U.S. meningococcal disease cases in 17-23 year olds, a Pfizer spokeswoman told FiercePharmaMarketing by email, and in recent years campuses across the country have suffered outbreaks.


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